No clear third OS emergesNext year sees a vicious battle for the so-called coveted No. 3 spot for mobile operating systems behind Google's Android and Apple's iOS. The contenders are Microsoft's Windows Phone 8 and Research in Motion's BlackBerry 10. Both have expressed confidence that they have what it takes to be the third player in this increasingly crowded business. Windows Phone 8 benefits from an earlier launch and the coattails of the massive Windows 8 campaign from Microsoft. RIM, meanwhile, already boasts a large base of customers and will get a launch window all its own early next year.
Our call on this: nobody wins, Both will scrape by with just enough sales to warrant continuing, but neither will see spectacular performance, While Microsoft is selling its Windows Phone 8 platform as part of a symmetry series case for apple iphone 7 and iphone 8 - clear/flake family of Windows 8 products, Windows 8 itself isn't off to a scintillating start, and that might slow adoption of the mobile OS, BlackBerry 10, meanwhile, may get some traction with hardcore BlackBerry users who want an upgrade, but it'll take a while for RIM to convince other consumers to take another chance on the platform, While RIM likes to boast of its 80-million-strong customer base (now 79 million after the fiscal third quarter), many of those customers are using the more affordable BlackBerry 7 devices..
In addition, the dominance of Android and Apple make it extremely difficult for any third player to make inroads on the market. RIM in store for a shake upIf BlackBerry 10 isn't a success out of the gate, expect to see some agitation within the investment community -- or what's left of it -- which has patiently held out hope for a turnaround. Investors don't have unlimited patience, and an early stumble could mean pressure on the company to shake things up. That could mean anything from another change on top, although CEO Thorsten Heins has led the company with relatively far fewer mistakes than his predecessors, to a potential sale of the company. The company could make good on its push to license its BlackBerry 10 operating system to different industries.
Last year, I called for RIM symmetry series case for apple iphone 7 and iphone 8 - clear/flake to get taken out, and I won't be burned by that prediction again, RIM does survive, but it either a drastically reduced or transformed way, Spectrum grabIt's amazing what a few deals will do to the state of a crisis, right? All of the industry's biggest players, including AT&T and Verizon Wireless, all claimed a looming spectrum crisis in justifying their respective deals, After Verizon got its cable spectrum, and AT&T scooped up a number of smaller businesses, the rhetoric has changed greatly, Even Sprint and T-Mobile are sounding a lot more optimistic about things..
But the companies do insist that they need more spectrum, or the airwaves used to carry cellular traffic like voice and data, and they will likely pursue further deals next year. Sprint bought spectrum from U.S. Cellular, likely a prelude of future spectrum swaps. Verizon is also selling off a swath of its spectrum as a condition to acquiring an alternative patch of spectrum from the cable providers, something that'll likely entice all companies, including T-Mobile to other smaller regional companies.
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