"We're taking the genuine Sony experience and really bringing it alive on the smartphone," said Calum MacDougall, director of Xperia marketing. The marquee feature, however, is the aforementioned imperviousness to H20. A Sony executive showed off the phone's ability to continue streaming music to a Bluetooth portable speaker while still dunked in a bowl of water. Sony clearly hoped the feature would wow the crowd, but it was a bit late -- Huawei showed off its own waterproof Ascend Mate earlier in the day and had an executive pour a pitcher over the 6.1-inch phablet.
The Xperia also has a "battery stamina" mode that turns on when the screen shuts off, The mode shuts out all non-telephony applications, although users can add apps that can remain active while the phone is asleep, MacDougall said the mode can potentially quadruple the standby time, The phone is encased in glass all around, and features an aluminum power button on the right-hand side, The phone will run Android 4.1, or Jelly Bean, and can be upgraded to Android 4.2, The operating system is pure Android aside from a few Sony apps nomad iphone 8 / 7 genuine leather folio case running on the phone..
Sony plans to launch the phone globally in the first quarter, but an executive wouldn't specify when it will reach the U.S. or what carrier Sony will partner with. Sony has traditionally had problems getting carrier support, although AT&T has been more receptive recently, carrying the recent Xperia TL. Sony didn't say anything about the Xperia's price. Sony will be more aggressive with the marketing on the Xperia Z, MacDougall said. While the big hook of the Xperia TL was its connection to James Bond (it was featured briefly in the recent film "Skyfall"), the Xperia Z will be more Sony-centric, he said.
Sony also unveiled the Xperia ZL, which looks identical to the Xperia Z, but is a bit smaller, The display and specs remains the same, but the phone is a little thicker and isn't waterproof, The executives wouldn't comment on the price, but said it would be the same as the Xperia Z, The Japanese company's latest flagship phone features a 5-inch HD display, 13MP camera, NFC, and a lot more bells nomad iphone 8 / 7 genuine leather folio case and whistles that it touts as "the best of Sony."Sony hopes its Xperia Z smartphone goes under water, Literally..
The company, which also estimated its fourth-quarter sales at 56 trillion won ($52.6 billion), will announce its results on January 25. Shipments of Samsung's Galaxy S3 edged out Apple's iPhone 4S in the third quarter to become the world's most popular smartphone model. According to figures released by research firm Strategy Analytics in November, the Galaxy S3 commanded 10.7 percent of the global smartphone market in the third quarter compared with 9.7 percent for the iPhone 4S. The iPhone 5 held just 3.6 percent of the global share.
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