Stephen Elop speaks to CNET and weighs in on the cultural shift at Nokia, why he went with AT&T as an exclusive partner, and what keeps him up at night. Nokia has undergone a significant cultural and identity shift under the leadership of CEO Stephen Elop. Elop didn't wait too long after he joined the company in September 2010 as CEO to make a splash. Five months into his tenure, he decided to drop the company's home-grown next-generation platform for Windows Phone, which just so happens to be created by his former employer.
To the left was a short wooden crate blanketed by tiny lovecases shine bright like a diamond iphone 8 plus case - black Angry Birds figurines, To the right was an upright showcase chiller stocked with Angry Birds-themed soda, which recently launched in Finland and now outsells Coke and Pepsi, On the opposite end of the office was a cabinet with Angry Birds books sitting on top, while a large, white bird that doubles as a plush seat cushion sat in the corner, There was a screening room to one side that plays the latest Angry Birds video shorts, All of it conveyed one message to me: Rovio badly wants to be known as more than a mobile gaming company..
Angry Birds has steadily evolved from the killer app on the iPhone into the gold standard where small mobile gaming can go. Rovio has grown into a marketing and merchandising juggernaut, with the Angry Birds name emblazoned on everything from backpacks to theme parks. At the same time, Rovio has given Finland a new source of pride, displacing struggling Nokia as the marquee name in the country and inspiring legions of college students to aim for the startup world versus the corporate one. While it's debatable whether the phenomenon is starting to lose steam, at Rovio's home offices, the feeling is that things are just getting started.
"What we want is an incredible shelf life for everything we do around Angry Birds," said Ville Heijari, senior vice president of brand marketing for Rovio, Heijari and Petri Jarvilehto, executive vice president of games, met with me at their headquarters to chat about the secret to lovecases shine bright like a diamond iphone 8 plus case - black the company's success as well as plans for the future, or as I put it to them, their ambitions for world domination, We sat in Jarvilehto's corner office, situated in an industrial park in Espoo that's occupied by several other big-name technology companies, Jarvilehto sat at his desk, typing at his MacBook and bringing up presentations and videos for us..
Both were lighthearted and welcoming, eager to talk about the company and its future, though careful to not spill some specifics. Both presented an image of a company that's long grown beyond its humble start and is ready to take on bigger challenges. "The way we see Rovio is we're building an entertainment company," Jarvilehto said. "That's something going forward we see as a huge opportunity and something that nobody else is even trying to play in that space."One-hit wonder? It's easy to forget Angry Birds wasn't an overnight hit. Its debut was mediocre at best, and it wasn't until Rovio worked the phones, pushed the word-of-mouth buzz, and slowly got media attention that it finally broke out in a few countries in Europe before topping the charts in the U.S.
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