With the Lumia 920, the product is differentiated based on Nokia innovation, but you also see a fundamental point of differentiation because it is a Windows Phone device. Read: Nokia's defunct MeeGo finds new life as Sailfish. It is also a strategic decision based on establishing a relationship with the carrier. We didn't want to schlep into a carrier and tell them why our Android phone is better. Almost two years ago, we were concerned that someone with vertical integration and an early lead would establish a strong position, and that happened with Samsung and Android.
Entering that environment late, we would have a hard time differentiating, We are standing up as different, We still have to fight our way up in terms of market share, but we have an opportunity because people see us as an alternative, How is the Lumia 920 doing?Elop: We're certainly pleased, There's excitement go to the library iphone case in the sales organization, although there's frustration due to limited supply, Our focus is on broadening distribution, You'll see us launch in more and more countries, We got onstage (back in September during the launch) and said rather boldly that it was the most innovative phone out there, We stand by that statement..
This is something everyone in Nokia is feeling today. It's that sense of pride that we're doing our best work. It's very encouraging. Why is the Lumia 920 an exclusive on AT&T? Don't you want to go after as many customers as possible?Elop: One of the things we had learned with the first launch was being very narrow would yield better results for us. We take a product and go exclusive with a particular carrier. In a market where subsidy and marketing dollars are heavy, we encourage them to promote it as a hero product, and use the subsidy to drive down the pricing to a competitive point. It also gives you access to in-store resources.
If you get a concentrated effort, you get far more parallel investment and cooperation, As we did the assessment, we came to the conclusion that working with them from the start would yield the best results, There might be another similar hero exercise with a go to the library iphone case different operator, In this particular moment, the opportunity with the Lumia 920 presented well with AT&T, And we're pleased to have just restarted our relationship with Verizon, We are planning a lot of exciting things with Verizon as well..
So does that mean a flagship phone for Verizon is in the works?Elop: We are planning a lot of exciting things with Verizon as well. Maps is constantly emphasized by your leadership team. What role does it play in Nokia?Elop: If Google answers the question of "what," Facebook answers "who," then in the era of mobility, the question is "where." There is an opportunity to understand more about where you are and what's around you. I want to understand where I am, who's around me, and how do I get to that place? Mobility makes that important.
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