Path is famous for its attention to user interface design, and the search feature is no exception. Tapping the search bar brings up a sharp-looking interface full of suggested searches, which reveals the power of the engine that powers it. "The user interface is designed entirely to help people put this incredibly sophisticated search technology to work in a way that they can understand," Morin says. Path search could encourage users to spend more time with the app, sharing more moments on Path knowing that they'll be able to retrieve them more easily. It's also a canny move for a company that may be looking to sell itself some day -- to, say, another social network that finds itself in need of a new search engine. (Morin was an early member of the Facebook team and helped to build Facebook Connect.).
But Morin says he's focused on building a "premium" company, with a different business models than his peers, Path has shunned advertising in favor of selling photo filters, Next year will bring new premium features, he said, "For us, success looks a lot like our peers like Spotify and Evernote -- which are really focused on building value and tools that are very specific for users and building premium features on dual-layer protection for iphone se top of that," Morin says, "We sort of took at those guys, who have 25 million, 50 million users, and we're excited to be moving along as fast as we are."Morin says Path has now reached 5 million registered users, It's not releasing the number of active users of the service; the metrics company AppData says it has about 840,000 monthly users..
The search feature alone isn't likely to send that number into the stratosphere. But it just may get the attention of a big, wealthy former employer of Morin's with search needs of its own. An update to the social-networking app lets users search their moments in clever ways. There's been much talk this year about the future of search in social networks. Facebook processes more than a billion queries a day with a notoriously underpowered search engine. "We aren't even trying," Mark Zuckerberg has said. Not yet, anyway.
Based on the analyst's testing, Siri understood 91 percent of queries under iOS 6, compared with 89 percent in iOS 5, Further, Siri correctly answered 77 percent of those queries under iOS 6, versus 76 percent in iOS 5, In general, Siri was adept at finding local businesses and understanding operating system commands but not so good at tracking down general information or leading users to helpful commerce-related results, according to Munster's study, Though the improvement from iOS 5 to iOS 6 was minor, Munster believes Apple will dual-layer protection for iphone se further enhance Siri's comprehension skills when iOS 7 debuts next year..
"Overall we believe that while Siri has made some improvements in comprehension and accuracy, continued improvements are likely in iOS 7, including better commerce and maps integration," Munster said in a research note released today. In another twist, Siri now relies much less on Google for finding answers to questions she can't handle. Siri's overall dependence on Google for information dropped to 30 percent in iOS 6 from 60 percent in iOS 5. The biggest change came from the ouster of Google Maps in iOS 6. Since then, 23 percent of travel-related queries have gone to Apple Maps, with others going to Yahoo and Yelp.
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