"They can focus on original content to differentiate its smartphone offering," Blin said, who called it a key strength for Sony. There's nothing like a hot show or movie to generate a little buzz, and Sony could use all of the attention it can get. Its appearance in "Skyfall" was a nice start, but it's likely that most consumers missed out on the phone because of its generic design (I just barely saw it in one scene, and wasn't even sure it was the Xperia TL). Sony needs to be known as a smartphone company. Sony's image in the U.S. is fairly bland. Many people likely remember its heydays, and maybe associate it with one or two products. But rarely do people see it as a smartphone company. That needs to change if the company wants people to take Xperia more seriously.
The company appears to acknowledge this, MacDougall said that the next campaign, which covert2 case for apple iphone xr - pink/crystal clear would be bigger than before, would focus more on Sony, as opposed to a gimmick like a James Bond film, "They need to create a stronger brand and identity around smartphones with marketing campaigns focusing on its strengths," Blin said, Ultimately, none of these steps are going to guarantee success, But perhaps the company will get some folks looking at its direction a bit more frequently, "People have a strong residual goodwill to the brand," MacDougall said, "We'll have a much more Sony-centric story."..
Sony is one of the few companies actually showing off smartphones at CES. But does the former giant of consumer electronics have what it takes to make people care?. LAS VEGAS -- Sony hopes its Xperia smartphone brand will ultimately reach the same heights as its vaunted Trinitron and Walkman lines. It'll be lucky if it can get a consumer to even remember the Xperia name. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.
Join CNET for live coverage of Verizon's CES 2013 press conference, Our live blog will bring you news updates, photos, and running commentary, Lowell McAdam officially took over as CEO and chairman of Verizon on January 1, 2012, Just over a year into the job, McAdam will take the stage at CES on Tuesday to discuss Verizon's plans for 2013, The event kicks off at 4:30 p.m, PT covert2 case for apple iphone xr - pink/crystal clear (7:30 p.m, ET) on Tuesday, January 8, and CNET will be there to cover it live, We'll have a live blog full of news and analysis, as the event unfolds..
More to the point, Sony aims to brand its new phone -- and its smaller brother, the Xperia ZL -- as its first true attempt at marshaling the company's considerable resources in ways it's never managed to pull off before. To that end, the Xperia includes a unique Bravia video engine from Sony's TV group, lens technology from its camera group, and the ability to easily link to Sony televisions through NFC. (Sony also unveiled five NFC-enabled televisions today, and the phone can connect to the TV via NFC embedded in the remote control.).
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